We help you decipher cosmetic ingredients
Our goal is to help you
consume less but better:
we favour fine ingredients for the skin. No more unwanted silicones, petrochemical oils, preservatives! Slow Cosmétique invites you to use only products with a clean formula and truthful marketing.
Here is a small topo of the most counterproductive ingredients in conventional cosmetics:
Here are the worst of them:
– parabens, including methyl- propyl- ethyl- and butylparaben.
– triclosan and BHA, are preservatives
– synthetic UV filters: benzophenone, oxybenzone, and others
– phtalates, namely diethyl phthalate and names containing phthalic acid.
The name “Perfume” or “Fragrance” in the INCI list specifies a synthetic perfume possibly based on phtalates.
Many other ingredients should be listed here, unfortunately.
Don’t be fooled by the big brand slogans and sooner scour the INCI list, it is your only key to
understanding the content of the product you are buying.
We are raising your awareness of Slow marketing!
A company showing off plant extracts in its advertising but formulating with conventional ones is not Slow. This is greenwashing: posing a product made of petroleum "plastics" and synthetic chemistry as an eco-friendly or natural product.
Avoid brands showing off a plant or bio ingredient but whose list is not at least 98% natural (ie. made from natural ingredients only). A company whose formulas are really organic or bio, is all very well. But if this company “brings out” a new product every 3 months, or increases its product portfolio to sell you as much and more, it isn’t Slow. It is hard and fast marketing: we bring out a product to get a bigger market share, rather than meet a need.
Avoid brands, even organic, increasing reference products, always selling you the “novelty”, or implying you need this or that extra product because it is better.
Trust the brands with the Slow Cosmétique Award. It guarantees a clean formula AND truthful marketing.
Do your informed shopping on slow-cosmetique.com .